SCVB Annual Meeting Invitation 2006
The theme, invitation & event design for the 20016 Scottsdale Convention & Visitors Bureau annual meeting revolved around the theme “Destiny by Design: Where do you fit in?”.
The reason I came up with this theme was because the SCVB is a membership-based tourist bureau consisting of local businesses. We wanted to make the recipients of the invite feel like they make up the SCVB, not the employees of the SCVB. We wanted them to feel inclusion and ownership and to become more involved.
Wrapped in a clear acetate envelope, the diecut SCVB logomark on the cover reveals a mosiac of photographs of all the member businesses. I also got to play with some fun metallic inks on this print job.
This invitation won an AIGA Prisma Award of Merit.
- art direction
- event collateral & signage