SCVB “Juxtaposition” Print Campaign

The SCVB needed to extend its existing ad campaign with a few new targeted ads.The campaign concept shows two seemingly unrelated activities that are promoted as draws to Scottsdale. This highlights that there is something for everyone to experience in the city, including those who may even be traveling together.

Shown first is my sketch next to the the actual photo from the photoshoot.

The “Meetings” ad won a 2008 GDUSA American Inhouse Design Award.

ROLE:

  • concepting
  • storyboarding
  • art direction
  • copywriting

CLIENT:

  • in-house