The Spot website

The Spot is a local restaurant located adjacent to the quaint community of Agritopia. Targeting younger but more traditionally-minded families, they aim to be hip, fun and, most of all, easy; even offering delivery via cruiser bicycle.

After I designed the logo, the concept of the off-center circle website layout was a natural next step for the brand. The color scheme, including the wood texture, mirrors the interior design.

As a fun little project to create buzz for The Spot, we had napkins printed with the logo, website and the phrase “Spot Remover” sent around to local food writers and PR people.

ROLE:

  • VX
  • art direction
  • copywriting
  • logo design

AGENCY:

  • AWE Collective